Insights · SEO
Schema markup for small business websites: what actually matters
Schema helps search systems understand your entity—who you are, what you offer, and how pages answer questions. For US SMEs, a few accurate types beat spraying every schema vocabulary onto every URL.
High-value types for SMEs
- Organization / ProfessionalService — name, URL, area served, contact
- WebSite — site identity and publisher
- FAQPage — only for real FAQs visible on the page
- Article — for insight posts with clear authorship
What to avoid
Fake reviews markup, invisible FAQ text, and contradictory NAP data. Schema supports SEO and AEO; it does not replace useful content.